Monday 26th September 2022:  The UK’s radical done in a day creative award is back, for its sixth year.  


Open for entry from today, The Creative Shootout is calling on agencies from any marketing discipline to show off their creative clout for this year’s Charity of the Year, FoodCycle.


FoodCycle supports communities across the UK; feeding the hungry, providing company and warmth to the lonely, all while using food which would otherwise go to waste.


Agencies have from 26th September until close Monday 28th November to submit an entry via  The entry can be in any digital content format; whether video, showreel, animation, GIF, graphic, image or audio – but it must be viewed or listened to in 60 seconds or under. 


From all entries, eight finalist agency teams (made up of four) will be selected to go on and compete in the live head-to-head Final Show at Picturehouse Central in London, on Thursday 26th January 2023.  One agency will walk away with industry fame, a new client and £10,000. 


As with the previous Live Final, staged for Crisis and where design agency Epoch saw off stiff competition with their ‘The Voice of Crisis’ campaign, teams will be given a real brief on the day from FoodCycle at lunchtime – and then have just four hours to come up with their creative campaign.


They then pitch it on the giant stage at Picturehouse Central in just eight minutes each to a live audience of 400, including the high-profile Judging Panel.  The winning agency will be crowned live on stage that evening and go on to work with FoodCycle to see their idea come to life in a bespoke project. 


The Creative Shootout is supported by the major marketing associations including The IPA, CIPR, CMA and IAB UK, along with some high profile sponsors and partners (see over).  


As Creative Shootout Founder Johnny Pitt comments:  “As we celebrate our sixth year, the cost of living crisis is the biggest crisis facing our country today.  And with the provision of a warm meal, a safe place to meet, company and much more, FoodCycle is one of the most relevant and needed charities of our times.  They now just need the help of the creative community to be put on the national stage, where they belong.”


Mary McGrath MBE, CEO of FoodCycle adds:  “Demand for our services is increasing exponentially and in order to continue supporting communities across the country we need the best and most creative ideas to turbocharge us into the hearts and minds of the nation.”


The 2023 Judging Panel (alphabetical order) includes:  

Chris Bavin, Cook and TV presenter

Christina Adane, Social Campaigner

David Fraser, Founder and Managing Director of Ready10

James Cross, Previous Creative Director at BBC and Founder of Meanwhile

Jane Hamilton, Consumer Affairs Journalist

Johnny Pitt, charity entrepeneur and Founder of The Creative Shootout

Mary McGrath MBE, CEO of FoodCycle

Simon Richings, Executive Creative Director of We are Social


For further information including encouragement on how to enter from FoodCycle ambassador Michael Sheen, visit