Show off your media contacts to get your next PR job
Companies looking for a new PR professional need a key thing from their new employee: a bulging media contacts book. You can be as innovative and creative as you like, but if you don't have good contacts within the media, your PR brilliance will never be exposed to the audience it deserves.
Posted by Reuben Sinclair, Monday March 14 2016
Companies looking for a new PR professional need a key thing from their new employee: a bulging media contacts book.
You can be as innovative and creative as you like, but if you don't have good contacts within the media, your PR brilliance will never be exposed to the audience it deserves.
Your new employer will want you to prove the strength and depth of your contacts during the recruitment process. It's important that you're able to show evidence of that, and simply taking in a media list won't cut it. Here's what you can do:
Make an impression ahead of any interview
Take a look at your social media contacts. Are they up to snuff when it comes to displaying your reach in media circles? Do you need to widen them? Make a list of the people you should be following, the influencers in the media sector you're targeting, and follow them.
Then, start engaging with their tweets, or posts on Facebook, LinkedIn, Instagram, YouTube, or Pinterest, regularly. Get your social media profile known in the media, and gain a reputation with them for being active. Engage with any media contact who sends you a tweet or a message. Build your community, and be seen to be doing it. Your prospective employers will notice.
Network like there's no tomorrow
Make as many new face-to-face media contacts as you can, as quickly as you can. Perhaps you could visit local media offices for meet and greet sessions, or organise one to one chats where you can. PR professionals will get more out of a face-to-face meeting than months of social media contact. These meetings will also show your initiative when you mention them at interview.
Go to the interview armed with concrete evidence
Pick three examples of situations where your excellent media contacts resulted in a positive PR outcome. In each of the examples, name the contact, how you know them, how long they've been on your database, and explain what kind of relationship you have. Tell the interviewers how you pitched the PR opportunity to them, the response you had, and what kind of coverage ensued.
Explain how you measured the success of the campaign against its objectives, and what tools you used to do that.
Where do you want to go next?
> Download the 2016 PR Salary Survey here
> Download our expert guide on getting the PR job you deserve
> Browse our latest PR jobs
> Contact our PR recruitment team for advice on your personal situation
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