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Improve your Personal Brand to clinch your next job

PR, sales, marketing and digital jobs in London can be hard to come by, so if you are on the hunt then you should practice what you intend to preach right now, and make yourself into a brand.

Posted by Alex Robinson, PR Recruiter, Thursday April 7 2016

Blog Image - Become Your Own Brand To Land Your Next PR Job

PR, sales, marketing and digital jobs in London can be hard to come by, so if you are on the hunt then you should practice what you intend to preach right now, and make yourself into a brand.

Treat yourself like a client, publicise yourself to all the agencies and make sure you’re on the top of the pile when it comes to getting that perfect job. Essentially you have to work to make sure you’re near the front of any pipeline of talent that is out there right now.

Even us recruitment consultants are human. Yes, data and computer systems help the decision making process, but if you are on a consultant’s mind when the perfect job drops on their desk, then you’re in pole position. So make sure you’re connected on social media, make sure you are active and keep in regular email contact with the best agencies, as long as you have some form of connection.

Constant cold emails that go unanswered won’t help your cause, so give them a call, have an honest discussion about your experience and if they think you’d be a good fit then they’ll let you know. That’s a bond, formed right there, that you can follow up and work on. If you get a tepid response then don’t waste your time, there are others that will appreciate your skills. The job market in London, is a big pond, so fish it wisely.

If you’re doing freelance work and you have relevant news, don’t be afraid to produce your own newsletter. Market yourself as you would a client and show the agent that you know what you are doing. Regular social media posts that link back to blog posts will show that you’re abreast of the latest tools and techniques and, even if you’re out of work at the moment, a blog can be an ideal way of showing that you belong in that next big job.

Blog about relevant subjects, use it as a means to find work and as a content marketing exercise to get that next job.

You are your own case study right now. Make yourself a good one.

For advice on your next career move, feel free to get in touch.

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