How to write an effective CV for a marketing position
Your CV is your most effective sales tool and its sole purpose is to provide you with opportunities to meet potential employers. It's your chance to prove to them that you're the perfect person for the role they have available.
Posted by Harriet Johnston, Marketing Recruiter, Thursday February 4 2016
If you're applying for a role within the marketing sector, the key to landing that perfect role is to be able to market yourself. You could really go out on a limb and create your CV in the form of an infographic or even create a video version of your CV where you talk about each section. This may be a good strategy if you're going into a specific marketing niche or the firm you're applying to is particularly quirky or uses these strategies as part of their business. However, most larger firms will expect a standard CV; the following CV tips will ensure you make the right impression.
At the top of your CV you should include your name and branding statement to communicate what you're known for or your most significant professional qualification. You could also include the title of the role you're applying for.
The only details in this section should be your address, contact telephone number, professional email address and your LinkedIn profile if you have one.
This is the section that will help an employer decide whether you are a good fit for the company. You need to create a succinct summary of yourself so that you stand out as someone they want to interview. You should include concise details about your skills, experience and key strengths as well as any key examples of your successes. In this section it's advisable to write in the third person, so avoid the use of "I" or "My". You can also put key facts in bold to make them stand out and catch the employer's attention.
Next you will need to convince the employer that you are qualified to do the job. In this section you need to list any relevant qualifications you have and when you achieved them. You should list your most recent qualifications first.
Job history and experience
Employers will also be interested in your experience so you should list your jobs starting from the latest position you held and work backwards. You should follow the same format for each job and include:
- Title of your job
- Company you worked for with a brief synopsis
- Dates you were employed in each position
- Roles you worked in
- Bullet points of your responsibilities and achievements
In this section you could also give examples of specific achievements or highlights of your career. Follow the STAR format:
1) S - what was the situation?
2) T - what was the task?
3) A - how did you approach the issue?
4) R - what was the result?
Provide information in this section about the different programs you know how to use. Employers may also be interested to know if you are fluent in any other languages. These are skills that may give you the edge over other candidates.
Hobbies and interests
You don't really need to include this section in your CV, but if you choose to do so, be careful about what you write about. You don't want to give the wrong impression so stick to safe topics like discussing charity work you have done which shows your employer that there is a magnanimous side to your character.
You don't need to include the details of referees at this point in the application process. In your CV, you can state "References available on request" in this section. Don't forget to obtain permission from any referees you wish to use and inform them that you are applying for a job and they may be contacted.
One last word of advice
You should tailor your CV to reflect the subtle differences for each job you apply for and focus on what the employer is seeking. You don't have to rewrite your whole CV but you should tweak it to ensure it's a good match for the job.
If you want another perspective, ask someone you trust to take a look at your CV and gauge their opinion. Check your spelling and grammar and make sure your CV sells your key strengths and capabilities so that employers will see you in the best light possible.
Where do you want to go next?
> Browse our latest marketing jobs
> Contact a member of our marketing recruitment consultants
> Send us your CV and we'll contact you about our latest opportunities
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