5 Top Tips for PR Graduates
At Reuben Sinclair, we are experts in PR recruitment, and get hundreds of graduates applying to us on a weekly basis. It’s a competitive industry to get in to, but with our top tips, your entrance into PR might become a little easier…
Posted by Alexandra Lewington, Head of PR & Communications, Thursday November 8 2018
1. Do your research and set your expectations
PR is not the glamorous industry that it’s made out to be. It is hard work, long hours and even involves cold calling. Surprised? That is why you need to do your research. If you get asked in an interview why you want to get into PR, and you say you ‘can’t wait to attend all the events and mingle with all the celebrities,’ you are not going to get very far.
Additionally, make sure you research the type of PR you want to start your career in. Although you can make the move from B2B PR to B2C, it is difficult. Also know Film PR work is significantly lower paid and B2B PR consultants tend to be more in demand.
2. Be prepared to intern
A degree in public relations just isn’t going to cut it! You’re going to have to be prepared to intern in a PR role, usually for around 6 months, before being in a position to get offered a permanent job.
You also need to be aware that internships aren’t necessarily a true reflection of a PR role. You will be an intern / post sorter / tea maker / PA / errand runner. The amount of actual PR experience you’ll get will vary but try and get the most out of your internship by volunteering for any PR related activities!
3. Make your application stand out
CEOs, MDs and directors get 100s of inquiries, if your cover letter isn’t personalised to their company, and doesn’t explain why you are writing to them specifically, you can expect to be ignored. This might seem time consuming, but it’s definitely worth it.
Try to let your personality shine through. Maybe a link to your social media site (but be careful there), or a 30 second video of 3 points as to why YOU should be hired.
If you’re emailing your application, always make sure you follow up with a phone call a couple of days later.
4. Get your CV right
You should be triple checking your CV for spelling and grammar mistakes. It’s really important to get the lay out right, using bullet points is an effective way of laying important points out clearly and simply. Your CV is not an essay, and should not read like one. You need to get the main points across.
If you would like more free advice on your CV, then get in touch!
5. Don’t give up!
This is perhaps the most important point of all. If you want to succeed in PR, you need resilience. You might find yourself questioning your motives for wanting a career in PR by the 10th email saying ‘we’re not recruiting right now’, but perseverance is key.
There are around 50,000 people employed in PR in the UK – if they can do it, so can you.
Send your CV to us at Reuben Sinclair, and we will also help in any way possible.
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