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30 Marketing Interview Questions to prepare for

This blog will help you prepare for a marketing interview by giving you some example questions you may encounter. Most marketing interviews will cover a wide range of question from analytics to creative thinking. Make sure you’ve covered off how you would respond to the questions below that are relevant to the role so that you’re not caught off guard.

Posted by Harriet Johnston, Marketing Recruiter, Wednesday August 12 2015

Blog - 30 Digital Marketing Interview Questions

This blog will help you prepare for a marketing interview by giving you some example questions you may encounter.  Most marketing interviews will cover a wide range of question from analytics to creative thinking.  Make sure you’ve covered off how you would respond to the questions below that are relevant to the role so that you’re not caught off guard.

Entry level marketing interview questions

  1. Why did you choose a career in marketing?
  2. Tell us about a recent marketing campaign that you liked and why?
  3. How would you describe marketing to a five year old?
  4. What skills do you bring that we don't already have?
  5. If you had to choose one marketing niche and do it full time what would it be?
  6. What additional training would you want to improve your marketing skills?
  7. What company do you admire for their marketing activity and why?
  8. What aspect of marketing do you enjoy the most?
  9. What marketing professional/s do you admire and why?
  10. What will your goals be after taking this job?

Mid-level marketing interview questions

  1. What metrics do you measure yourself on?
  2. How will you measure the ROI of your marketing activities?
  3. What technology will you use to promote our brand?
  4. How long will it take to see results of the marketing you have in mind for our company?
  5. What marketing budget are you used to working with?
  6. How do you keep up to date with changes in the field?
  7. Tell us about a marketing project in which you had to coordinate and manage a diverse team of people.
  8. Give an example of how you have effectively managed a tight budget to accomplish a marketing activity.
  9. Can you give me an example of a campaign that did not work out as you had planned?
  10. What are the biggest challenges a marketing manager faces today?

Senior marketing management/Director level interview questions

  1. Talk about one of your most effective campaigns. What made it so effective?
  2. You’ve been tasked with redesigning the company’s marketing strategy from the ground up. Walk us through your process.
  3. What factors do you consider the most important when attempting to influence consumer behaviour?
  4. How would you provide social media power to your team?
  5. How do you get the best out of your agencies?
  6. Can you provide me a recent example where you were responsible for changing a strategy that had measurable impact on the revenue line?
  7. How many people are in your current team? What are their roles?
  8. What do you think of brand X? What have you seen of it? What would you like to change?
  9. What team factors do you focus on as a manager to drive marketing effectiveness?
  10. Describe a few innovative ways to influence consumer behaviour

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