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30 Digital Marketing Interview Questions to Prepare for

Below are some interview questions that you may encounter if you are going for a job in the digital marketing sector. I recruit for some of the largest digital marketing agencies in the UK and the most successful candidates are those who have put the hours in to come up with interesting and insightful answers to the below. Not all of the questions will be relevant to the digital marketing role you are going for, but it’s a good place to start to have the best shot and getting the job.

Posted by Neil Grant, PR Recruiter, Tuesday November 17 2015

30 Digital Marketing Interview Questions

Below are some interview questions that you may encounter if you are going for a job in the digital marketing sector.  I recruit for some of the largest digital marketing agencies in the UK and the most successful candidates are those who have put the hours in to come up with interesting and insightful answers to the below.  Not all of the questions will be relevant to the digital marketing role you are going for, but it’s a good place to start to have the best shot and getting the job. 

Entry level interview questions

  1. What attracted you to the digital marketing industry?
  2. Have you looked at our company website, can you suggest how you would improve it?
  3. What experience do you have in the digital marketing field?
  4. How would you describe digital marketing to a five year old?
  5. What analytics tools have you used for tracking digital marketing?
  6. What would you contribute to a digital marketing team?
  7. What about digital marketing interests you most?
  8. If you had to choose one digital marketing niche and do it full time, what would it be?
  9. What company do you admire for their digital marketing and why?
  10. What digital marketing professional do you admire and why?

Mid-level interview questions

  1. What SEO improvements do you feel could be made to our site?
  2. How would you respond to a social media crisis?
  3. Tell me about your most successful marketing campaign?
  4. How do you foresee the future of online marketing?
  5. What website CMS platforms have you administered in the past?
  6. How do you measure ROI?
  7. Which social media brand strategy has inspired you lately?
  8. How do you assess engagement/the value of a visitor to the business?
  9. What is your policy on moderating comments on social media? 
  10. What area of online marketing are you most effective at?

Management/Director level interview questions

  1. Can you talk to me about a content strategy that you have implemented?
  2. Talk about one of your most effective campaigns. What made them so effective?
  3. What does the conversion funnel look like at your company?
  4. How many people are in your current team? What are their roles?
  5. What is your experience with marketing automation?
  6. What is your approach to structuring a budget?
  7. Describe a time your team didn’t agree with your direction. How did you handle it?
  8. What is your plan for growing our business using digital marketing?
  9. What do you see as your goals during first 6 months of working with our company?
  10. When was the last time you were in a crises?

Please let me know if you need any support with your upcoming interview and good luck!

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