2017 PR Salary Survey - The Results Are In!
It's that time of year, the 2016 - 2017 PR & Communications Salary Survey and Job Market Review. Know your worth and our tips for success in 2017 for both employees and employers.
Posted by Alexandra Lewington, Head of PR , Monday January 9 2017
This year has been an interesting one, to say the least – in the year that we lost some of our most beloved celebrities, and arguably one of the most controversial ones became President of the United States, some people branded it the ‘worst year ever’. But how has the PR industry fared?
The PRCA reported that the PR industry in the UK had grown by 34% since 2013 – with around 83,000 people employed in a PR role. WPP cited PR and public affairs as its strongest performing sector, with Omnicom Group reporting a 4.4% rise in PR revenues compared to a 3.6 % rise in advertising. So whilst the industry is doing well, the challenge has been how to keep up with this demand.There is an ever increasing ‘talent shortage’ and the fight to attract and retain the best PR employees is becoming fierce.
We couldn’t take a look back at 2016 without mentioning Brexit and the US Presidential Elections. Certainly two of the most hotly debated topics of the year, dividing opinions and causing many a heated argument in homes and offices around the world.
Initially, the uncertainty seemed to cause some hesitation in businesses and there was an initial ‘pause’ mid-2016. The Recruitment and Employment Federation (REC) reported the highest number of vacancies in November since May – the economy has bounced back. Both Brexit and the elections posed interesting talking points for the communications world – the ‘remain campaign’ has been slammed for its ineffective communications, whereas Donald Trump has been heralded a PR genius. This highlights the ever-growing importance of communications and PR when it comes to brand reputation and the power to influence populations.
So how has the ‘worst year ever’ effected salaries across the PR industry and is it all doom and gloom? We’ve compiled research across all levels, and both agency and in-house, to give you a comprehensive understanding of market value, and enable you to benchmark against the rest of the industry.
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